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Isn't It Wonderful When Patients Say "Yes": Case Acceptance for Complete Dentistry

Review by David A. Hall, D.D.S., owner of America's Dental Bookstore and Mapletree Publishing Co.
"Selling" in a dental environment is different from just selling. People buy dentistry because they trust the dentist. Paul Homoly understands this psychology of "selling" people the dental treatment they need. In addition, he's a master teacher who knows how to drive his points home. We enthusiastically recommend his book.

Contents:

• Isn’t It Wonderful When Patients Say “Yes“

• Who’s Wrong With Me Today?

• Dentistry: It’s Easier Done Than Said

• People Who Like You Can Justify Anything

• Sounds Like You Know What You’re Talking About

• The Story You Tell Will Make The Difference in Who You Become

• Don’t Train the Horse, Train the Rider

• What You Can Learn At Your Bakery

• Would You Rather Be Happy or Right?

• When The Patient Is Ready, The Dentist Will Appear

• If You Build It, Will They Come?

• Just Who Do You Think You’re Talking To?

• If Yogi Berra Had Been a Dentist

• Diagnosing The Wallet

• Mission Impossible

• On Your Mark, Get Set, Don’t Go

• With This Patient, I Thee Wed

• Patients Are Always Greener On The Other Side of The Fence

• Start Doing The Dentistry You Love

• Dentures Can Make Your Restorative Practice Click

• Everyone Wants to Go to Heaven, No One Wants to Die

• Mars and Venus In the Dental Office

• What’s A Girl Like You Doing in a Place Like This?

• Look Before You Leap

• Going From Know to “Yes“