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Getting Everything You Can Out of All You've Got : 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

Editorial Reviews
Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring --This text refers to the
Hardcover edition.

From AudioFile
Business owners with the itch to grow have been listening to the author for years and growing their businesses beyond the bounds of reason because of his genius. He's mainly a marketing expert and gives numerous suggestions about advertising, message positioning, forming strategic alliances, and merchandising. He understands a wide array of businesses, how they interact with each other, and how they develop relationships with customers. His ideas are varied enough to work with kitchen-table... --This text refers to the Audio Cassette edition.

Book Description
A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.

And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen-- or are going to see-- that you could take and turn to your advantage?

This program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

Customer Reviews
Average Customer Review: 4.65 out of 5 stars

5 out of 5 stars How to get better results in business fast., March 20, 2000

  Reviewer: spkrcrow from San Diego, CA

When I started reading "Getting Everything You Can Out of All You've Got," I immediately recognized the material as Jay's usual "nothing held back, full value" directional advice. I had become too focused on several projects. After reading the book, I realized how poorly I was planning one project and that another didn't make sense for the "Multiply Your Maximum" strategies described in detail in the book. Talk about cutting the learning curve, this book just saved us thousands of dollars, and months of work.

The single most dramatic change in my business life came from this books recommendations. When I identified my personal and business "unique selling proposition I immediately began to focus on my value centered objectives and profits soared!" As I read the book, I realized that the fundamentals always remain the same but the positioning and strategies need to constantly change. The excitement and energy is flowing through me. I am discovering so much opportunity that I had overlooked just by revisiting the fundamentals that are shared in the book.

I could go on forever. I will say that although I have used the strategy outlined in chapter ten about host-beneficiary relationships, I had only stumbled upon the concept. After reading the chapter I can see that a few simple changes in my current strategy will pay big dividends. I expect to double my business in the next 12 months on this principle alone. --This text refers to the Hardcover edition

5 out of 5 stars This book is dangerous, April 1, 2004

  Reviewer: Paul Phillips from UK

If you don't want to change your whole world view on marketing and successful business growth, stay away from this book. If you don't want to be challenged, and prompted into creative, radical, always innovative ways to develop yourself and your approach to new business sales, then leave it well alone. If you do want more success - read it, and grow!