Breakthrough Dental Marketing
by Joel Harris
ISBN: 1599712989 Publisher: Aardvark Publishing, Jan. 2006
$29.95 175 pages Paperback
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Book Description:
Joel Harris is the co-founder of Intelligent Dental Marketing, the leading
dental marketing company. Here he teaches powerful tactics that will vastly improve your
practice image, new patient flow, case presentation skills and more.
Learn why in today's dental world, yesterday's methods just don't cut
it.
In Breakthrough Marketing, he shares his powerful methods for
growing and positioning your dental practice that he has implemented
in hundreds of practices across the United States. He will show you how to: Change
your attitude about marketing, Learn to enjoy selling, Understand analysis paralysis, Apply the principle of frequency and reach, Track your
results, Harness the power of advertising, Avoid pitfalls and
mistakes, Utilize technology and so much more.
Breakthrough Marketing will help you see the world through your
patients' eyes and thus will transform the way you see your patients. Most importantly,
the principles taught in this book will help you spend more time
providing great care to your patients, and less time worrying about
how to get them and keep them.
The Consumerist's Road Map
by Howard Farran
ISBN: 1929023030
Publisher: Dental Mania, March 1997
$99.95 264 pages Paperback
This book is out of print but some used copies may be available.
Description of Book
A look at
how to become a consumer-oriented dentist and carry your practice to
the new millennium. Highly recommended by Dr. Gordon Christensen's CRA
Newsletter.
Demystifying Smiles:
Strategies for the Dental Team by Kristine A. Hodsdon, Bobbi Anthony, Randy
Hodgins
ISBN: 0878148507 Publisher: Pennwell, Jan. 2003
$42.58 Softcover 281 pages This book is also listed in the
Dental Hygiene and Cosmetic Dentistry sections.
Book Description: "Wow! It looks like dental hygiene has a new "super
star/mentor!"--Woody Oakes, DDS, FAES, Excellence in Dentistry
"It's a great book on many levels—professionally and
personally."--Therese M. Mainella, Marketing Manager
Dentists: An Endangered
Species: A Survival Guide for Fee-For-Service Care by Paul Homoly
ISBN: 0965063909 Publisher: Pennwell, Aug. 1996
$44.95 Hardcover 228 pages
Book
Description: This premier text focuses on four major themes: 1) selling
sophisticated reconstructive dentistry ushered in by the therapeutic
technical advances of cosmetic dentistry, implant dentistry, and all
forms of dental high technology; 2) bringing an enhanced sense of
value to the dental team/patient relationship essential in the
accelerating lifestyles of our patients; 3) escaping the limitations
of dental insurance and managed care; and 4) understanding what each
member of the dental team needs to do to insure a thriving practice.
Isn't It Wonderful When Patients Say "Yes": Case
Acceptance for Complete Dentistry by Paul Homoly ISBN: 0878148167
Publisher: Pennwell Books, Dec. 2001
$50.57 343 pages Hardcover
Free shipping!
Description of book Dentists cannot make dollar one until the patient says "yes!"—and after many
years working as a restorative dentist, Dr. Paul Homoly knows all
about how to get patients to "yes!" In his new book, Homoly applies
his significant new concepts of case acceptance to a cookbook
formula from which all practitioners can benefit. His coaching
skills enable any dental professional to succeed! Homoly distils
his nationwide, standing-room-only seminars and workshops into the
pages of a new guidebook for dental team success.
Love is the Best Medicine:
For Dental Patients and the Dental Team by Donald M. Dible, Richard H. Madow
ISBN: 0971314802 Publisher: DMD House, Oct. 2001
$9.72 336 pages Softcover
Book
Description:
"Love Is the Best Medicine™ for Dental Patients and the Dental Team,"
is the sequel to "Chicken Soup for the Dental Soul." It includes 100
touching stories by dental professionals such as Tom Orent, DMD;
Steven L. Rasner, DMD, MAGD; Linda Miles, CSP, CMC; Cathy Jameson,
PhD; Naomi Rhode, RDH, CSP, CPAE; and many, many more!
This book
is for: Patients who love their dentists/ dental hygienists/ dental
assistants/ front desk staff • Dental scaredy-cats • Anybody who’s
ever been to the dentist • Anybody who should go to the dentist but
keeps putting it off • Dentists, dental hygienists, dental assistants,
and front desk staff • People who brush and floss regularly • People
who should brush and floss regularly—but don’t • People who just love
great stories about real people.
"Love is the Best Medicine™" makes
a great gift for patients or staff! Give
a copy as a Christmas or birthday present, or as a reward to patients
for referrals, loyalty, bravery, or for completing a big case. The
first page has a special framed area where you can place a label or
rubber stamp with full contact information for your practice.
Measuring and Improving Patient Satisfaction
by Patrick J. Shelton, DPM, MBA
ISBN: 0834210746 Jones & Bartlett Publishers, June 2000
$72.84 510 pages Hardcover
Free shipping!
Description of Book: This book is written for a wide range of health care
professionals, not just dentists. It "provides advice on how to
produce 'satisfied patients who are loyal to the health care
organization.' Topics discussed include a model of how patients judge
their health care experience; the relative important index, which
quantifies elements of patient satisfaction; behavior-based
improvement priorities; satisfaction measurement and data collection
processes; and a systematic approach to documenting the overall
organizational value of improvement programs." (Book News, Inc.®,
Portland, OR)
The Mystery Patient's Guide to Gaining & Retaining
Patients by Suzanne Boswell
ISBN: 0878146547
Pennwell Books, June 1997
$39.00 521 pages Hardcover
Free shipping!
Description of Book
Patients entering a dental practice, either for the first time or as
life-long customers, carry with them memories of past
experience--good and bad--as well as cultural biases based on
consumerism and the media. The dental team can ensure every
experience will be a good one, for both the patient and the practice
by understanding these attitudes and biases and taking measured
steps to deal with them.
